Abstract
This study intends to determine the awareness and interest of youth in the La Torta Festival of Argao, Cebu. This research aims to provide a program that can boost the interest and awareness of our youth despite many hindrances caused by modern technology. The program is based on the result of this study. Based on the result, the students exhibit a slightly agreeable level of awareness about the festival. The result for knowledge was falling within the "Slightly Agree" category. Students generally display a slightly agreeable attitude toward the festival. The overall result for the festival's significance is moderately positive. Students are inclined to promote the festival through social media, in the "Slightly Agree" category, this means that students are not fully promoting festival in social media. Moreover, significant intercorrelations are identified among demographic factors (age, gender, grade level, and school location) and the level of interest in the festival. Age, gender, and grade level are found to be statistically significant factors associated with interest, while school location does not appear to have a significant impact. Therefore, the null hypothesis was rejected. It is highly recommended that it is necessary to organize workshops and educational sessions to enhance their understanding of the festival's history, cultural significance, and dance traditions. These sessions are engaging, informative, and promote the use of social media platforms among youth to share their festival experiences, images, videos, and stories. This helps to create a sense of community and increase awareness among youth.
