Abstract
This study aimed to determine the acceptability and marketability of Lipote Vinegar in the groups of vinegar sellers, street food vendors, and cook/housewife-respondents of Barbara Villas 1, Barangay Silangan, San Mateo, Rizal during the academic year 2022-2023. This study used an experimental method of research which involved 90 respondents who were selected through purposive sampling. It was found out that the three groups of respondents evaluated the level of acceptability of Lipote vinegar in terms of appearance, flavor, aroma, and texture as Extremely Agreeable (EA) with the grand weighted mean of 8.52 for the vinegar seller respondents, 8.49 for the street food vendor-respondents and 8.11 for the cook or housewife-respondents. In addition, the vinegar seller and the street food vendors’ respondents evaluated the level of marketability of the Lipote vinegar as Very Highly Potential (VHP) with grand weighted mean of 4.72 for the group of vinegar sellers and 4.62 for the group of street food vendors in terms of supply availability, consumer demand, sustainability and profitability, while the group of the cooks/housewives evaluated the level of Lipote Vinegar as Highly Potential (HP) with a grand weighted mean of 4.33. Comments and suggestions were provided by the respondents to further improve the product.
