Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect

Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect

Kim, J.
journal of retailing and consumer services 2020 Vol. 52 pp. 0-0
248
kim2020smartphonejournal

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53863
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10.1016/j.jretconser.2019.101907
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