Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry

Between saying and doing is the ocean: an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry

Smith, B.
journal of strategic marketing 2019 Vol. 27 pp. 38-49
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35435
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10.1080/0965254X.2017.1384041
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