How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews

How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews

Narwal, P.
journal of retailing and consumer services 2020 Vol. 52 pp. 0-0
269
narwal2020howjournal

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10.1016/j.jretconser.2019.101924
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